Delivered by Sarah Williams - Sarah Williams is head of the school of business and law at BNU and has a background in public relations, communication and marketing. Her career in PR and marketing spans 30 years and she has managed communications for brands such as Magnet, Stanley, Sainsbury’s, Drayton Manor Theme Park and Disney. In this session, she draws on her experience of managing corporate reputations to make recommendations for managing your own personal reputation and brand.

A guide to personal branding

How do you build an effective online personal brand? One that inspires confidence and showcases your skills and values? At this session, we will explore the ways and means of building a personal brand. We will explore the importance of authenticity and how you bring your personality to life online, as well as looking some of the pitfalls.