Part-Time TikTok Content & Social Commerce Assistant

The Little Sock Company

The Little Sock Company is an award-winning children’s accessories brand specialising in stay-on socks, non-slip socks, booties, tights, leggings and aqua shoes. Founded in 2018, the business is based in Berkhamsted and sells directly to customers through our Shopify website, as well as through selected retailers and marketplaces. We are now looking to grow our presence on TikTok and are seeking a creative, commercially minded student or recent graduate to help us create engaging content and develop TikTok into a meaningful sales channel.

The role:

• You will work closely with the founder to plan, film, edit and publish TikTok content that feels natural, useful and relevant to parents.
• This is not a traditional corporate social media role. We are looking for someone who understands how TikTok works, recognises strong hooks and trends, and can create engaging short-form content using a phone.
• You will also help us develop our TikTok Shop and build relationships with relevant creators. 
• Just as importantly, we are looking for someone who feels genuinely interested in The Little Sock Company, understands the everyday challenges faced by parents of babies and young children, and can create content that feels helpful, relatable and true to the brand.

Key Responsibilities: 

• Plan, film and edit approximately 5–7 TikTok videos each week.
• Research relevant TikTok trends, sounds, formats and content ideas.
• Create product demonstrations, founder-led videos, behind-the-scenes content and parentingfocused videos.
• Write captions and publish content.
• Help manage TikTok Shop product listings and product tagging.
• Identify and contact suitable parent, baby, family and lifestyle creators.
• Coordinate gifting and affiliate opportunities.
• Respond to comments and help build the TikTok community.
• Track views, engagement, website traffic and TikTok-attributed sales.
• Review performance and suggest which content formats should be repeated or improved.

The Ideal Person:

You may be studying or have recently completed a course in digital marketing, fashion marketing, content creation, media, film, communications or a similar subject.

More importantly, you should:

• actively use and understand TikTok;
• be confident filming and editing short-form video;
• understand what makes someone stop scrolling;
• be able to create content that feels natural rather than overly polished;
• have a genuine interest in The Little Sock Company and our products;
• understand, or be willing to learn about, the needs of parents of babies and young children;
• be able to create content that feels useful, warm, relatable and aligned with the brand;
• have good written English and attention to detail;
• be organised and able to work independently;
• be comfortable working with children’s products and family-focused content;
• be commercially minded and interested in generating sales, not just views;
• be able to travel to Berkhamsted for occasional filming sessions.

Experience with TikTok Shop, CapCut, Canva, Shopify or creator outreach would be helpful, but is not essential.

You do not need to be a parent. A strong understanding of family-focused content, children’s products, fashion, gifting or ecommerce would also be valuable.

What we Offer:

• A flexible part-time role that can work around university studies.
• Practical experience growing a real consumer brand.
• The opportunity to build a strong portfolio of published work.
• Responsibility for helping shape a new growth channel.
• Exposure to ecommerce, product development, influencer marketing and social commerce.
• The potential for the role to continue and grow if the initial trial is successful.

How to Apply:

1. A short introduction explaining why you are interested in the role.
2. A brief note on what appeals to you about The Little Sock Company.
3. Links to three examples of TikTok or short-form video content you have created.
4. Your TikTok account, portfolio or relevant social media links.
5. One example of a TikTok video you would create for The Little Sock Company.
6. The product or part of the brand you feel you could create the strongest content around.
7. Your availability and confirmation that you can travel to Berkhamsted occasionally

Please send applications to: katie@thelittlesockcompany.com